{"product_id":"an-anthology-of-western-wear-avant","title":"An Anthology of Western Wear | AVANT","description":"\u003cp class=\"\"\u003eIn this issue, AVANT goes to meet the first cowboys who populated the American West. We also tell how the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003egreat painters and Hollywood have greatly contributed to mythologize the image of the cowboy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eOf course, and this is the primary function of AVANT: we do not forget to talk about clothes and style, on the contrary. So, we trace the evolution of the Western style, focusing on the history of two of its most iconic pieces: the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWestern shirt\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eStetson hat\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eWe also tell the story of one of the greatest rodeo tailors of all time:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRodeo Ben\u003c\/strong\u003e, the man who designed the first Wrangler jeans.\u003c\/p\u003e\n\u003cp class=\"\"\u003eOh, and we chatted with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCowboy Phil Rupp\u003c\/strong\u003e, a sunny character who collects fancy cowboy suits and shirts,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCourtenay De Hoff,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea cow girl turned to television host, Barbanera’s designer and creative director\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSergio Guardi\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand vintage collector\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBernie McMahon\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003ePrefaces are written by two legends of the West :\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSteve Weil\u003c\/strong\u003e, grandson of Papa Jack Weil, founder of Rockmount Ranch Wear, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLynn Downey\u003c\/strong\u003e, former Levi Strauss and Co. historian and a specialist in the history of dude ranching.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States - especially the West - and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e","brand":"AVANT Media","offers":[{"title":"Default Title","offer_id":46974117183733,"sku":"782956947752","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/4998\/9365\/files\/Avant-Anthology-of-Western-Wear.png?v=1755905202","url":"https:\/\/goodlucktacoma.com\/products\/an-anthology-of-western-wear-avant","provider":"Good Luck Shop","version":"1.0","type":"link"}